There are about 8 billion websites on the Internet at any one time, and many of them are completely different. However, the big question they keep asking us is how do we build a website that makes money and is better than the rest?
The reality is that you cannot, but what you can do is follow a series of guidelines. You need to make sure that you optimize your site, it should at least be user friendly and focus solely on what it is supposed to achieve.
o Know your audience – This means writing to your audience and not to your website. Think about who you are writing to, what is your target audience? You want to target these people and make it unique to them.
o Paragraph length: the most important rule about writing website content is to keep sentences and paragraphs as short as possible. People will click somewhere else if it’s too much effort to read and it’s just a continuous script with no breaks.
o Don’t force things on your visitors: If you have just created a sales site, then the quality of your home business ideas content should be sufficient to sell your product. If you downgrade your page with unnecessary pop-ups and calls to action, you will lose trust and customers too.
The internet is a big place, so once you’ve launched your website, don’t expect a flood of visitors overnight. If it were that simple, we would all be millionaires! You will have to make some adjustments through testing to get the conversions you want.